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New wool campaign becomes an overnight hit | Farm Online



Penny Ashby said along with colleague Skye Manson, through their new campaign #whogrewmywool and website they wanted to show the female faces of the wool industry.

A new campaign focussing on keeping the fashion industry accountable to ethical labour practices through ‘Women Behind Wool’ has hit the spot with audiences.

Hashtag #whogrewmyclothes was released yesterday on Penny Ashby’s Lady Kate fashion brand Facebook page.

Ms Ashby said her aim was to “shout from the rooftops” to the rest of the word about the beautiful fibre.

“I was absolutely tickled pink with the response, the post generated nearly 200 shares telling me people are keen to spread the word about the fibre Aussie wool growers are producing,” Mrs…

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